The Value of Lead Generation
Many businesses are struggling right now-- specifically when it comes to sales. A common fallacy about sales is that it is all just cold calling as many people or businesses as possible until you get a bite. The method of finding this new business is called lead generation.
One of the biggest keys to a successful business is the generation of new sales leads. A lead is a person or company that has shown some enthusiasm in the services or products that your company provides.
Years ago, leads were created by getting to know people, cold calling, and purchased records. You could obtain leads, but the volume of powerful leads would not be valuable. In the last 10-15 years advances in technology have made it extremely easy to target and acquire ideal leads.
Social media and search engines have significantly simplified the process of generating leads. It literally takes a matter of seconds to find a multitude of companies and people who fit the criteria for a potential sale. It may take some additional research to find your new lead's contact information, and then some more time to contact them, but it will still be a thousand times faster than cold calling. It's now possible to generate an extremely high volume of leads in a short period of time. The more leads you get, the more pitches your sales team is ultimately going to close. For many companies, it will make sense to dedicate full time employees exclusively to working on lead generation.
Lead Generation Companies and The Best Ways To Choose One
Organically drawing in users to your site takes a lot of effort and time, and those lead generation schemes ebb and flow with consumer demand and general brand awareness. To help make up for an organic pipeline that has slowed to a trickle, many sales and marketing teams turn to lead generation companies to keep sales teams engaged and expand their customer base.
Lead gen companies and services can be critical as you have outsourced a complex and time-consuming task to experts. And the only way to get sales is to generate leads first - in other words, generate interest in your products and customer inquiries about getting it.
So lead generation is necessary because it's what keeps companies running.
It's a game of numbers, and those numbers aggregate in tactical lead generation strategies. The main aim is quality, and 'quality' here means that you're earning pre-qualified leads that you can approach with personalized, industry-specific messaging.
You can't generally classify any tactic the 'best lead generation tactic' or the website 'worst'. For each one you can discover companies that get enough clients doing just that (be it email marketing, SEO, or content marketing). B2B marketers say that the biggest obstacles to lead generation success are the lack of resources in budgeting, staffing, or time.